If you want to get people talking about your brand, increase Twitter mentions, Facebook Likes and YouTube views, a controversial social media campaign will do that. If you’re looking to convert those views, mentions and Likes into customers however, you’re going to have to work a bit harder and work out how you can make controversy work for you.
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Подробнее о "Why Controversy Works for Digital Campaigns, and Why You Should be Trying It" →
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