Facebook identified 689,003 English speaking users to run a psychological experiment on, for the duration of a week. They began to manipulate the newsfeed of a group of these users to remove posts with a negative emotion attached to them, and removed all posts with a positive emotion for the other group.
5 guiding principles and a couple of handy online tools to guide your social media activity, and help you create a social media following that sticks. This group of people become an asset that continues to appreciate over time; as they share, promote and re-purpose your best content.
Blogs designed for businesses are, in my opinion, the center of operations for any online marketing campaign. They give you complete control over the content, allow you to populate Facebook and other social channels with self-made content, and enable you to give a voice to your brand unheard on social media.
The pharmaceutical industry has historically invested enormous amounts of money into identifying and engaging with those medical influencers who can potentially make or break its new therapies. These ‘super influencer’ doctors, known as Key Opinion Leaders are the ones other prescribers look to for guidance.
Digital marketers seem to be too engrossed in using more innovative means of marketing their business that there is one aspect of their digital marketing that should be a high concern yet often neglected as it can give a better and a long term turning point of their business success and that is privacy.
We live in a time when emotions are high because they’re publicly shared, and displayed, in social media. In essence, we’ve opened up “Pandora’s Box” filled with emotions, both positive and negative, for all to see. Regardless of the sentiment of the emotion shared, sharing our feelings with each other builds connection, which equates to relationships.
Remember, your website’s number one goal is to take your customer fluidly from browsing to purchasing without getting lost in the design. If you’re not reaching your desired sales goal, despite your awesome marketing efforts, it might have something to do with your website’s design.
One of the biggest misconceptions about social media sites is that they are just only for brand awareness and not for generating leads. If you consider the same, your business is missing out a lucrative marketing channel. Instead, of getting distracted with the counts of Facebook “likes “and Twitter “followers”, focus on the statistics that can contribute to your revenue.
As organisations evolve engagement with customers through social and mobile channels, customers are responding and engaging with both organisations and each other and there are new disciplines emerging across organisations whose role it is to lead and manage these engagements.
Traditional, trade, and professional industries often miss out on social media marketing due to misconceptions about the efficacies of social media netoworks, a lack of guidance, certain ethical restrictions, and overall uncertainty in how to implement a policy when using such tools. A handful of industry disruptors are changing that.
"In late 2012, I embarked on the biggest creative challenge of my life. Ten months later, I would be crowned the World Champion of Air Guitar." Take a cue from the world champion of competitive air guitar, who reverse engineered a winning routine in what has become a template for all creative marketing strategy going forward.
As I have always shared with our clients, students, and loyal blog readers, social media marketing is both art and science. It is dangerous to get so caught up in the tools and technology that you lose sight of why you are doing it in the first place.
So, you’re thinking it’s time to hire a PR firm? Great, I can help! I have hired 6 or 7 (and fired a few). While the process might seem simple, in truth it is hard to do well. By “well” I mean hiring the right firm, for the right reasons, with goals set to deliver a positive impact. Here are ten tips to guide you.
It's important to adjust your brand’s message and voice to each marketing channel for the purpose of achieving real engagement within social media communities. But what exactly are the best ways to do that? Here’s a three-point primer on speaking the language of these new lands while remaining true to your brand.
Digital leaders realize they no longer need to funnel online advertising budgets through multiple third parties. "If you bring that team in-house, you have an opportunity to share cross-channel findings, be agile, to do more with programmatic," says Kathy O'Dowd, senior manager for programmatic buying in North America at Netflix.
When it comes to marketing your business online, simply having a website isn't enough to make your brand successful. There are several ways to measure your website marketing performance, all of which you should be analyzing on a monthly or bi-monthly basis.
LinkedIn introduced Showcase Pages as a replacement several months ago, but it seems marketers haven’t taken advantage of this feature yet. Regardless of whether you’re a small business or a large enterprise, it’s crucial to have a corporate presence on LinkedIn.
If something like Yo appeals to us so that we can simply let people know we’re thinking about them, but need an app to do it, it says something about our so-called digital life, our dependence on technology and society overall. Perhaps there’s something to the rising trend of digital detox retreats after all.
Tracking down the social media reach of your business is not enough. You need to dig deeper into your social analytics undertaking by tracking down its social engagement as well. As the number of your social media followers starts growing, it is crucial to know whether you are attracting social users who are interested in converting for your business.
Different social media platforms have been bringing about various types of updates to their products and services. These updates have helped to enhance user experience and bring about a change in the way social media is used for businesses these days.
With its vast library of professionally created sports images, one of the X Games' big endeavors is the sharing of images through social sharing. As the brand moves more into image-based social media Richman says, “I’m hoping that we’re thinking first about content distribution as much as we’re thinking about making great content.”
You have to remember that people see Facebook as a fun social sphere where they go to connect with friends and enjoy. Your goal of enticing them to become your customers should never go against this principle. Hence, you should avoid hard-selling tactics that can portray you as an aggressive business outsider.
It’s no secret that inbound marketing has become exceedingly popular over the past several years. “78% of chief marketing officers think custom content is the future of marketing.” What makes this so interesting is that the increase in demand for superior content relies on one factor exclusively; social media.
Once upon a time, Facebook Exchange (or FBX) was considered to be a huge part of Facebook’s future advertising plans. However, nearly two years later FBX is stagnating due to limitations. Enter Website Custom Audiences. Where FBX is cookie based, WCA’s leverage the Facebook Remarketing Pixel to create audiences of users to target.
Surprise. Surprise. Oh, no. It happens all too often when businesses are ready to upgrade, refresh, or move their website. Often, startup businesses choose a do-it-yourself (DIY) website wizard setup years ago as a free, starter site. Sometimes an unscrupulous web designer or host has registered their domain name “for them” — using their contact information.
