Tuesday, June 24, 2014

Content and the 90:10 Rule: Spend Only 10% of Your Content Budget on Actually Producing Content

You didn’t measure the effectiveness of your PR programme by the amount of press releases you issued, but by the coverage you generated as a result. And you generated much of this coverage by the knowledge you had of the media you were targeting, the relationships you created with journalists and by not flooding these journalists with irrelevant content.

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