In a fast-moving consumer environment, short-form content may be the answer. Tweets, social-media updates, posts and comments are all easily shared and make excellent material for the advocacy process. That leaves a huge number of organizations looking for content that supports longer-term objectives; enter the subject-matter expert (SME).
Подробнее о "Beyond Engagement: The Growing Influence of the Subject-Matter Expert" →
Подробнее о "Beyond Engagement: The Growing Influence of the Subject-Matter Expert" →
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