Friday, December 26, 2014

Contextually Targeting Your Customers

App developers now know just how hard it is to “make it big” in the super crowded app ecosystem. There are ways to maximize the odds of success of an app and contextual targeting is an important one. Contextual targeting is essentially the practice of reaching the right users at the right time with the right message and it is crucial if you want your users to be loyal and engaged.

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