The Big Brand Theory: Skippy Peanut Butter Builds Community Through Interaction and Engagement

Skippy is one of the biggest peanut butter brands in the world, and their social media presence reflects this - but they recently embarked on a new campaign to underline the 'fun' behind their products, with Twitter playing a big part. In this interview with Skippy Peanut Butter Senior Brand Manager Mike Guanella, we discuss the campaign and how Skippy uses social media.

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