As a writer, I believe that getting a great customer interview is the key to a successful case study. When expertly guided, your customer will hand you your case study on a platter just by answering a few questions. Once it’s transcribed, you’ll read through the interview, and your story will start writing itself. But if your customer interview falls short, you’re stuck doing a lot of research and trying to connect the dots on your own.Подробнее о "3 Customer Interview Tips for a Great Case Study" →
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