4 LinkedIn Campaign Types Every B2B Marketer Should Know [INFOGRAPHIC]

Sometimes as marketers we get so caught up in clicks and KPIs that we forget that each one of our campaigns has its own unique personal traits, lifespan and dare I say, personality. And it’s these very characteristics that ultimately define the composition, characteristics, goals and benchmarks of success for each project. So in this spirit, we thought that it would be a good exercise to think of your initiatives as you would think of a client, consumer or acquaintance — as individuals. Here are 4 campaign personality types you should know, and some tips on how to make them fruitful.

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