We can expect even more original thinking from GE as long as Comstock holds the reins. When asked about the future of marketing, she believes that a more holistic customer experience is on the horizon. “We haven’t cracked it yet,” she says, “but I’m looking forward to seeing how we can – and I think digital technology is taking us there very fast.”Подробнее о "CMO of the Week: Beth Comstock, General Electric and Spinning Curiosity Into B2B Marketing Gold" →
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