Gamification Actually Shows No Signs of Slowing Down

Earlier this week Gartner Research claimed that in 2014, 80% of gamified apps would fail. What do the leaders in gamification have to say about it?

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2013: Adding Context to Content

Anything successful has context. Remember this. You’re going to need it as we move in to 2013 because, let me tell you now, stuff’s about to get real.

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The Engagement Marketing Disconnect Between Consumers and Brands Rages On

Marketers view consumers’ proactivity via social media as more engaging then consumers do. The inflation of “engagement” in this case has been caused by the ease of social media use and equating online followers with successful marketing.

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The Social Media Marketing Honeymoon is Over

Social media marketing has been driven by businesses' fear of losing competitiveness. This is not the same as adopting a new marketing platform because it has proven itself time and again. The one thing that social media has actually marketed very well is itself!

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B2B Video Viewership is on the Rise. So What Should You Do About It? [Infographic]

B2B Video Viewership is on the Rise. So What Should You Do About It?

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MySafeTXT: New Moderation Tool Aimed at Children’s Websites

No-one knows better than a moderator how imaginative and resourceful children are at getting round filters. Which is why we were very happy when child online safety consultancy KidsOKOnline (KOKO) came to us with their new moderation tool MySafeTXT.

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Hukkster: The New Pinterest?

"So easy, so simple, I was hooked. I then went on a hukking rampage and often found myself in the next few days choosing my 'hukk it' button over my 'pin it' one. "

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Best Smartphones in the Economy Cabin

Post about different smart phone options for those who don't have an expiring contract or don't feel like spending $600 on a new iPhone 5. Smart phones are the ultimate social media access tool, not having one and keeping up seems almost impossible these days.

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Socializing with an Agenda on Social Media

Having a clear agenda can make it easier to interact for some, while for others it may be uncomfortable because it may come across as an impersonal and artificial form of interaction. Some users welcome the mix of personal and business posts created by networks like Facebook, while others are so turned off by it that they leave those networks entirely.

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How to Make Your Web Store Stand Out During the Holiday Rush

Make sure your online marketplace really stands out from the crowd so that eager holiday shoppers looking for something special get it from you. Here are some useful tips and ideas to make this Holiday season a real profit boom for you.

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Analysis of IBM’s Black Friday Report

What did the Black Friday analytics report from IBM really tell us? Is the online shopper's behavior changing? What can retailers learn?

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Small Business: If Not Facebook, Then Who?

Are there any Social Networks that are serious alternates to Facebook for small business? What about the fastest growing Social Network ever, Pinterest? Google+?Will Facebook Lose Small Business? and, if so, where will they go?

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Avoiding an Online Shopping Social Media Crisis [Infographic]

How can retailers make sure that they profit from the Christmas holiday shopping boom and not end up with a social media crisis instead? (With infographic on Black Friday vs Cyber Monday)

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Social Media Gurus: Friends or Foes?

With the recent fast-paced evolution of social media and its continuous reformation and divergence, how many social media ‘gurus’ are legitimate, and most pertinently, how can one distinguish between a true guru and a charlatan?

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90% of Social Media Has Nothing to Do With Social Media

For most organizations, the best way to create compelling content has nothing to do with computers, the internet or social media. In fact, most of what makes for amazing social media marketing has nothing to do with social media at all.

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Top 10 Chrome Extensions for Community Managers

It’s human nature for us to seek out tools that make life easier. Creating the wheel, the telephone, and the automobile are all perfect examples of our need to create and use objects and services that save time and energy. For Community Managers it's important to stay on one's toes and Chrome Extensions can help you with that.

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A New Framework for Quantifying Social Media Investments [Infographic]

With Gartner estimating that half of all web sales will come from social and mobile, and only 20% of marketers currently taking advantage of this opportunity, your brand needs to know what it’s doing with social marketing.

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3 Emotions That Can Take Digital Insurance Marketing Viral

For digital insurance marketing, going viral might be an achievable target. Traditional insurance marketing is built on the idea of ‘what if’. What if you crash your car? What if a tree falls on your garage in a storm? That ‘what if’ question can be pretty emotive

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5 Things Your Business Should Do with Instagram Right Now

Nearly three-quarters of a million people thought to share their holiday gift ideas on the mobile platform. With these recent examples in mind, isn’t it a good time to add Instagram to your business’ social media marketing mix?

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SEO Aspects of Moving from http to https

Once upon a time the question of whether to switch from http to https would rarely come up. Most sites didn’t need to include all pages under their domain into https and only pages that included receiving sensitive information were under that protocol. But these days are long gone...

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What Business Bloggers Can Learn from “Breaking Dawn – Part 2”

While the film is geared towards its hardcore fan base, there are nuggets of lessons bloggers can learn from the movie as a financial success. The author provides some points to consider when looking at “Breaking Dawn” with the mentality of a blogger.

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We’re All Techies Now

Business today - regardless of profession or role - demands technical competence and familiarity with Internet concepts and online tools. This is especially important in marketing, a field that has been radically transformed over the last decade. Unfortunately, too many people lack the necessary knowledge, skills and experience to be truly effective, resulting in lost revenue, missed opportunity and significant cost to business.

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How To Spot A Trend: 7 Social Media Trends That Matter In 2013

"Before even beginning, it is useful to understand why so many trend reports that are already out there don’t really offer that much value. To me, it comes down to three big tips I would share that help me when trying to make my own trend reports stand out:"

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Key Questions to Ask Before Getting Started with Social Media

The learning curve on social media is still steep for most people, and in this post the author has aggregated the answers to some of the most frequently asked questions and questions that they should be asking.

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Did Owning the Black Friday Conversation Prove Negative for Brands?

If Black Friday is meant to be a time when retailers place high discounts on products to make way for new holiday inventory -- then is owning the Black Friday conversation a good or bad thing for brands?

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