Wednesday, November 28, 2012

Getting Buy-in for an Enterprise Social Network

... begin your argument with business objectives - the things that nobody can argue with, that put you all on common ground. Steer clear of even mentioning Yammer, Twitter or any other platform, as that will kick people off on their personal bugbears. Secondly, stick to the kind of business language everyone uses and feels comfortable with - leave the social media speak for another time.

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