Saturday, November 24, 2012

Social Media: The Swiss Army Knife of Higher Education

If Social Media were a person, I would have to make her the highest paid employee at Southwestern College. Her job description would be five pages long. Maybe ten. I do not have a development officer, a grant writer, a PR person or a marketing person. Or perhaps I could say, I fill all of those roles, and I farm a lot of the work out to Social Media.

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