Monday, July 29, 2013

Even the Name Suggests Opportunity: Gmail's Promotions Tabbed Inbox

I believe this new Gmail Tabbed Inbox will promote increased engagement and increased conversions for our clients because of the way the Promotions Tab is set up. While there are Gmail users who will be less likely to check any emails under the Promotions Tab, the ones who do check that tab will be more likely to open those emails.

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