Friday, July 26, 2013

Woobox's Advice for B2B Facebook Success: Don't Take Yourself Too Seriously

Does Facebook work for B2Bs? "It all boils down to how people use the platform," George DeCarlo of Woobox says. "Its hard to market to them, but important to interact with them," he continues, "you want to provide them with knowledge as opposed to a hard sell, and hope that the knowledge you provide compels them to convert to a customer."

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