"For me, a true social media strategy is based on the consumer and developing a ‘social business culture’. I’ve written and researched quite a bit on these topics. I’ve always been keen to see opinion on this. In some of the interviews I’ve conducted many don’t believe in this strategy, it’s marketing pure and simple. What’s your opinion on this?"Подробнее о "Are the Tides Changing in 'Social'?" →
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