Does social media influence the culture of a company? Are employees who are active in social media more influential in their company? And if so why? These are all questions I've been asking for a while since I started this blog, but reviewing a post about social media changing corporate culture I wrote in July 2004 causes me to stop and ponder those questions again. Here's what I asked: "Microsoft has over 700 bloggers at the moment. How are those bloggers influencing MicroSoft's audience? How are the bloggers changing MicroSoft?....how will hundreds if not thousands of corporate bloggers change the culture of a company? How will the rise of personality affect power relationships within companies?" If we are to believe the commercials the latest version of Micrsoft's operating system was influenced by more customer feedback, was that because of social media? Or because...Подробнее о "How Has Social Media Changed You?" →
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