CMO of the Week: Marty St. George, JetBlue and Insights on Sky-High Marketing Success

What keeps the marketing engines of JetBlue running so smoothly? It could have something to do with CMO Marty St. George, a pilot of the company’s marketing team and expert navigator of the testy air travel market. In an industry full of machinery (both literal and figurative), St. George leads a marketing team that has separated itself from the steely competition through the company’s core values, its ability to cleverly tap into current events and its focus on customer ownership of the JetBlue brand.

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