Romancing the List: Building a Lasting Relationship with People in Your Prospect List

You know, of course, that the heart of your business is your customer list or your list of prospects. If you don’t have such a list, you have no business. It’s as simple as that. On the other hand, every name that you have on that list is a potential source of revenue for you that you can target, focus your activities on and convert into a sale.

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