Personifying Consumers Through Millions of Social Conversations

With the massive volume of consumer commentary through billions of daily posts across social networks and open-source channels, accurate, actionable consumer personas can now be constructed based on the actual self-identified comments of the consumers themselves. These personas can be incredibly detailed based on interests, life stage, lifestyles, activities, experiences and attitudes.

Подробнее о "Personifying Consumers Through Millions of Social Conversations" →