Friday, April 26, 2013

Study: Women Get more Re-Pins on Pinterest and Men Get More Followers

In one of the more interesting parts of the study, the researchers took a representative language sample from Twitter and Pinterest. Comparing the two samples, what they found was that Twitter was oftentime time-based: “today,” “tomorrow,” “tonight,” et cetera. By contrast, the language on Pinterest is consumption-based: “use,” “look,” “want,” and “need.”

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