Tuesday, April 23, 2013

The Whimsical Nature of Data Analytics

The other day I came across two articles that, when taken together, aptly underscore the fickle and sometimes outright contradictory nature of marketing data: In-Store Gets the Cold Shoulder, as More Women Favor Web Buying, and We Love Amazon, But Going to the Store Matters Most. After reading both headlines, I was left asking one simple but profound question: “Well, which one is it?”

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