Businesses need to choose either a direct sales approach, leading straight to a sale with no need for further endorsement, or self-promotion, showcasing their knowledge and skills to generate leads and do the selling bit later, the traditional way – face-to-face. In most cases social media is best used to generate leads, or send traffic to your website where you get a chance to do this again. Producing great content that your audience wants to read will help you do this.
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