People often ask in social marketing workshops how to use social media to grow your business. Great question, but I always start a workshop well away from the mechanics of social media and indeed social marketing. It can initially confuse people why we don’t get stuck straight into the tricks of Twitter, the anatomy of a blog post or how to measure the right social media analytics. So why do I start with the mindset and intentions of great social media? The cartoon says it all. How great your social marketing is…depends on how true your intentions are…
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