Friday, November 9, 2012

The Art of Successful Multilingual Social Media Management

You don’t so much need native-level speakers as native-level cultural understanding. So you might have someone who’s native-level in Castillian Spanish – but that won’t help you understand cultural nuance in Venezuela or Mexico. For English – well, Brits miss some US references even though we’re inundated with US culture, with US TV shows and so on.

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