In a converged media world, brands need comparable measures that transcend one media and address all – and that measure increasingly looks and sounds like online gross rating points (GRPs) hailing from TV, but with an interesting new twist to it – as opposed to its TV cousin, online GRPs aim to measure the actual reach of its intended ad messages.Подробнее о "Why Newsfeed GRPs Will Become a Standard Way to Measure Marketing ROI" →
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