Lately, everyone in advertising has become a “storyteller” specializing in “engaging content.” This isn’t true, of course. But I understand why everyone’s making the claim: Digital is the only part of advertising that’s growing rapidly; social media is the red-hot center of digital; to make social work, you need conversation-starting (and sustaining) content.Подробнее о "Not Everyone is a Storyteller" →
No comments:
Post a Comment