#Social Survival Manifesto Principle No. 2: Face It, You Are Outnumbered

Corporate power and profits do not confer greater respect and deference from peers on social media. Not only is equal speaking time the law of the land but the unwritten etiquette of all social media interactions greatly rewards humility and listening to others, whether the others are VIPs or couch commentators. Behaving like just one of the gang helps reputation and builds goodwill, while bullying, arrogance and condescension are given a collective thumbs down.

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