Tuesday, May 28, 2013

Why Social TV Will Rule the Future

At some point, television will be a full back and forth with the viewer. Decisions, routes of plot, episode sharing, etc., will all be standard practice. With Xbox One (and many to follow) harnessing social tv as a main leveraging point for its system, it is encouraging the market to shift its viewing experience in this direction – getting closer to a 100% interactivity conversion.

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