An appraisal of the brand and loyalty marketing e-mails I’m receiving reveals scant few that mention my relationship with the company or that address my past buying behavior. That’s a serious omission, because research shows that if a company provides me with personally relevant information, I’m much more likely to make a purchase.
Подробнее о "Whatever Happened to the Promise of Big Data?" →
Подробнее о "Whatever Happened to the Promise of Big Data?" →
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