"We knew BIOWARS was up against a lot of established competitors in the field. To stand out, we figured we needed to create a buzz about our story before the launch; to create some anticipation and buy-in of the story and characters so that people would look forward to the actual product when it was finally released," says Gabriel Shaoolian.Подробнее о "How One Company Used Social Media to Get 80,000 Facebook Fans to Follow a Product Before It Launched" →
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