I’ve learned that pushing for social adoption because of technology misses the point of change. The true catalyst isn’t the latest trend in social media is this week. That’s reactive and almost impossible to leapfrog. The truth is that change is fueled by the effect that social media, mobile, and other forms of disruptive technologies have on customer behavior.Подробнее о "Social Business is Not Dead: New Data Reveals the Evolution of Social Businesses" →
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