Wednesday, January 29, 2014

5 Elements of a Stellar Communications Plan That Builds Donor Loyalty

Retention is a word that will send any otherwise rational fundraiser into a panic. It’s also a hot topic in the sector, as we all know that it costs more money to acquire new donors than to retain current donors. But even knowing this, somehow we’re still not great at retaining donors. So what can we do about it?

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