5 Reasons Why You Should Market to Baby Boomers

When I teach social media to students at San Francisco State or AcademyX or Hult International Business School, I always get the same “Are you crazy?” look when I tell them 33% of Twitter is made up of 55 years and older. And, it’s growing. Since 2012, that age bracket (55-64) has grown 79% on Twitter.

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