Super Bowl XLVIII: Brand Advertising Says “Supersize Me”

America’s Super Bowl event—ranked as television’s #1-viewed program, the actual game notwithstanding—has spawned yet another favorite American pastime: commercial-watching. And this huge entertainment value has not been lost on the brands that vie for a coveted game spot. Today more than ever, the game-changing value of the media buy has increased exponentially with the advantage of garnering super-sized social media attention.

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