CMO of the Week: Raj Rao of 3M on How to eTransform the World

As a household name and a global brand, 3M has certainly earned its accolades. Instead of resting on its laurels, it’s constantly reinventing itself and localizing products to better serve international markets. Leading the innovation initiative is Raj Rao, whose title of VP Global eTransformation might be the first clue that he and his team are undertaking cutting-edge projects spanning the world over.

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