Monday, April 1, 2013

Learning to Navigate the Crucial Line Between Consistency and Repetition

First of all, be certain that your logo is everywhere—from business cards to car decals, spread your logo every chance you get. You also want to be sure that you are presenting the same message and personification of your brand across all social media channels. Don’t repeat the same information over and over again and also don’t use different personas or voices.

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