According to a study by the UC Berkeley Center for Law and Technology, 85% of the top 1,000 websites have cookies set by a third party. Propelled by widespread anonymity in the early days of the Internet, third-party cookies have undoubtedly become a staple for many marketers, tracking consumer behaviors across the web with the promise of uncovering invaluable insights. But today’s consumers are no longer hiding behind their technicolor iMac G3s, wreaking havoc in chatrooms under mysterious usernames.
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