3 Things PSY Taught Me About Second-Hand Social Media Shares

We target content within an inch of its life. We build content for a specific audience; we sometimes even build content for a set social network. We target and almost actively limit social media shares. We do that because we want to focus on quality, not quantity. After all one strong lead is worth ten weak ones. But if viral videos like Gangnam Style teach us anything, it’s that second-hand sharing can be really effective.

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