Saturday, December 22, 2012

Twitter Passes 200 Million Monthly Active Users; No Longer a Fad

Twitter’s momentum only continues to increase in velocity and also relevance. Twitter and Nielsen also announced that a new ratings system based on Tweets. The goal is to help advertisers, broadcasters, and producers better understand how the world’s digital water cooler plays host to conversations and how those discussions affect viewing habits, tune-in, and more importantly, behavior around advertising.

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