Friday, December 21, 2012

Why SEO Has Become TDO (Targeted Discovery Optimization)

As search engines like Google move to context-based algorithms that favor content over process, SEO will slowly morph into user-intent-driven targeted discovery. The proliferation of specific-use social mobile apps, socially-generated content (user-generated reviews), and predictive recommendations will upend the traditional search process, ushering in a new era of targeted discovery.

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