Earning the trust of community members early on is critical. Community members start out in the “community” or “opportunity” zone and will move to loyal evangelists or paying customers over time, after trust is earned. Moving them from a “free” community member to a “paying” customer takes investment of time, sharing of information and patience.Подробнее о "Communities Create Markets: 13 Tips To Build Loyal Tribes of Brand Evangelists" →
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