Thursday, January 9, 2014

How the New TV Spot for Intuit’s TurboTax Hits the Storytelling Nail on the Head

Intuit’s latest ad for TurboTax – that unsexy, boring accounting software – broke the mold. Finally. It’s a great piece of storytelling. Here’s why. It’s never about your products and services. It’s always about people and what your products and services allow people to do better.

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