3 Effective Ways Social Media Drives Sales

You can't sell directly with social media. At least, not very effectively. Because it's like trying to pick up a date at a funeral. Wrong place, wrong time. It will never convert like Google AdWords, where people show intent by typing in exactly what they're looking for. And it will never be as effective as a triggered, event-based email campaign, which has been shown to provide a 600% lift over traditional outbound programs.

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