Cheap Qualified Leads From Social: A Lesson in the Value of Social Media

Home décor retailer Kirkland’s operates approximately 300 stores in the U.S., and as social media has grown in recent years, Kirkland’s jumped on board. The retailer spent 2011 growing their social media following with a focus on Facebook: they now have over 580k Facebook ‘Likes’. Upon reaching their desired audience size and seeing higher traffic to and increased social spending on their site, Kirkland’s shifted their attention to cultivating their following by creating valuable content.

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