Wednesday, December 12, 2012

Interview with Katie Sobel, Plum Organics on Social Engagement and Advocacy

"At the end of the day, we see Facebook as an invitation into someone’s personal space – it’s an environment that we share. As with any shared space, social etiquette matters and you should use your social intelligence wisely. We look to our consumers to help us understand what information is valuable to them and then build some of our content around those needs."

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